Shijiazhuang Hist Electric Co., Ltd. has successfully obtained the trademark registration certificate, brand building enters a new stage 

December 14, 2015, China -- Today, Electric Hyster Co. officially announced that its main Logo and trademark (Hyster) have passed the examination of the State Intellectual Property Office and successfully received a trademark registration certificate (registration number: 11012347). This important achievement marks the further improvement of the company's brand legal protection system and lays a solid foundation for the development of branding and marketization of the enterprise.

Strengthening the brand's moat, highlighting the power of independent innovation

A trademark is the main carrier of intangible assets of enterprises, as well as a “legal shield” in market competition. Successful trademark registration includes manufacturing of cable accessories and technical services and other areas. Through national authoritative certification, Hyster Electric not only strengthens the legitimacy and exclusivity of brand assets, but also communicates to the market that it attaches great importance to the protection of intellectual property rights, and is committed to self-innovation and creating differentiated competitive advantages.

Deep plowing of brand value, market expansion

Hyster Electric always regards brand strategy as an important driver of enterprise development. Successful trademark registration will further increase brand awareness and customer trust, as well as provide reliable legal protection for business expansion. A senior company official noted, “Obtaining a trademark certificate is a key step in building a brand. In the future, we will focus on this key asset, deepen the brand connotation, improve the quality of service, seize market opportunities with a more expressive image and create long-term value for partners and consumers.”

Accounting for intellectual property rights, support for long-term development

In recent years, Hyster Electric has continued to improve its intellectual property management system and has applied for 25 patents, 1 registered trademark, forming a three-dimensional protection network covering technologies, products and services. The completion of trademark registration is not only the embodiment of the standardized operation of the enterprise, but also provides legal weapons to prevent the risk of infringement, to maintain reputation in the market. Over the next three years, the company plans to accelerate global trademark placements in emerging business areas to accompany its internationalization strategy.

About Hyster

specializes in the research, development and production of high voltage cable accessories and strives to provide one-stop solutions to customers around the world. Taking innovation as its core, the company adheres to the development path of "branding, specialization and internationalization" and strives to become a reference enterprise in the industry.

Media contact:

Company Contact: Terry Zhang

Tel: +86-13932133321

Email:1653250317@qq.com

Website:www.histe.com